3 June 2010
customer service: all hail the Nordstrom shoe department
Peter Bromberg wrote about being an agent for the customer rather than a gatekeeper (a topic sure to make me gleeful as the gatekeeper model drives me batty), and this reminded me I had meant to post on one of my favorite things: the wonder that is the Nordstrom shoe department.
As I have mentioned before, my feet are a problem to shop for. “What’s your shoe size?” is a question I cannot, in fact, answer in two words (and the two words that are closest are a size most places don’t carry anyway). So shoe shopping has always filled me with trepidation and angst, except at Nordstrom, where I recently bought a pair of shoes, which I suppose I will show off at ALA Annual.
What works about Nordstrom?
- Collection development. They actually stock my size (or things that substitute for it). They stock it in a variety of styles. It is one of the only places I have tried shoes on in twenty years, because it is one of the only places I can.
- When I explained my complex size to the salesman, there were two things he didn’t do: tell me I was doomed, or uncritically bring out everything in an 8.5AA. He expressed concern about the complexity of my need, but optimism about the process of meeting it. And he brought out one shoe, which he used to calibrate my foot and his mental sizing models, so that he understood what I actually needed, with more nuance than what I’d stated.
(Yes, I was squeeing about the secret reference interview going on here.)
This was striking to me chiefly because I am one of those people who gets really annoyed if I ask for help and I’m supplied with something I didn’t ask for. I tend to feel like I wasn’t listened to, and that the other party thinks I’m stupid or incompetent. But shoe guy, by doing a good enough reference interview that he could abstract the principles guiding my shoe needs, was able to supply good candidates — not all of which met my stated needs, but all of which were reasonable approximations of my actual needs.
Of course all the good reference interviewing in the world won’t solve the problem that the set of dress flats that I can wear is barely distinguishable from the empty set, but good service means I feel happy about the process rather than discouraged that I didn’t (maybe can’t) get what I really want, and also I’m gleeful that I’m wearing an awesome pair of sandals…
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